Digital Account Executive
Scope of the role
This position entails conducting digital marketing research and analysis for clients and for the agency while improving the digital presence of current clients and agencies. It requires efficient ways of running digital campaigns in close coordination and liaison with clients to enhance their social media presence. It will require candidates to stay up to date with new approaches in the field digital marketing by self-learning and taking on industry certifications.
Some Key responsibilities:
- Content Development and Strategy
- Digital Strategy and Advertising
- Analytical and technical
- A minimum of Bachelors or Masters in Marketing or related academic background with 1-2 years of experience with an agency in devising and implementing integrated digital marketing campaigns that includes a variety of digital channels – in particular SEO, PPC, Display, Social, Email and Content, Google Analytics and other platforms.
- Basic understanding of digital process including; reporting, project management, trend analysis and research.