Digital Marketing & Digital Sales Generation
BRIEF
Cool&Cool is one of the well-known FMCG companies in Dubai with massive local and international distribution of its beauty products. They are the biggest sponsors of Pakistan Vs Australia cricket series that takes place annually across the United Arab Emirates. We want to own the digital space during the matches.
SOLUTION
We designed the campaign, the creative, advertised on multiple digital channels including Google Search and Display Networks, Facebook, and many other global websites. The campaign was highly targeted and we applied tagging and tracked all the incoming traffic. The campaign achieved a whopping 15% ROI – a remarkable success for Cool&Cool.
TOOLS USED
